Research Offerings

I have expertise in a range of qualitative research methodologies.

Whether your team needs an exploratory deep-dive or wants to gut-check a new idea with users, I can right-size a research plan that will answer your key research questions and business initiatives and fit your timeline and budget.

End-to-End Research

I take care of everything from project scoping to deliverables.

  • Foundational/generative research: build understanding of key user groups or markets and identify opportunity areas for growth and innovation

  • Concept evaluation: gather specific feedback on concepts and prototypes to feed into iterative design

  • Persona development: conduct research and develop content for user personas, which can be an incredibly valuable design tool

  • Journey mapping: understand the key aspects of a user’s journey with your product or service, along with touch points and emotional highs and lows

  • Longitudinal research (weeks or months): understand users’ experiences over an extended period of time

Additional Research Services

I also offer services that complement end-to-end research, including:

  • Video deliverables and sizzle reels: use video to highlight key concepts or illustrate findings using participants’ own words. I can also take video from your past research and create sizzle reels to share with your team!

  • Activation and design thinking workshops: bring insights to life, help immerse stakeholders in key findings, generate creative ideas, and identify actionable next steps

  • Research moderation: I can moderate research sessions on your team’s behalf as a neutral, third-party research facilitator

  • Thought partnership/research plan consulting: pick my brain about your own research plans

To inquire about pricing, timelines and availability, please get in touch!

Methods I Use

I’m skilled in a range of qualitative research methodologies, such as:

  • In-depth interviewing (in-person and virtual)

  • Ethnographic research

  • Contextual inquiry and observation

  • Moderated concept evaluation and usability testing

  • Diary studies

  • Content analysis

  • Visual research

  • Participatory research

Whatever your timeline or budget, I can design a research approach that will uncover key insights your team can use to solve your most pressing business questions.